Montage of ACR class in progress

The Applied Cold Reading (ACR) Masterclass

This website tells you what ACR (Applied Cold Reading) is all about, and why you might find it useful. Here's the short version:

1. ACR is the finest persuasion and rapport-creation system you can learn

2. It offers a new way to think about the psychology of communication

3. You can apply it to any professional context, no matter what your job

I have taught ACR to FBI agents, the British Olympics Team plus many top companies, as well as hundreds of men and women from all over the world. Everyone says the Masterclass is fun, yet it's also mind-opening and offers genuine 'real life' benefits.

Now you can learn about ACR, and how it can help you to achieve your personal and professional goals. Especially useful in management, sales and any 'people-based' role, but applicable to a wide range of professions - see the testimonials on this site and these photos.

I can present the ACR Masterclass to private groups, such as company sales teams, and can also organise a Masterclass in your area or your country. Please contact me to discuss options!

"I've been on a lot of training classes in my career, and hands down this is the best."

- V. Ellis, US, Executive with 30+ years international experience

Two points before you get started...

Let's quickly clear up two common misconceptions.

  • Don't get mixed up! 'Cold reading' is about fortune-tellers and people pretending to be psychic. ACR is Applied Cold Reading, and has nothing to do with pretending to be psychic.
  • The ACR Masterclass is about responsible and 100% ethically positive applications of cold reading technique. It has nothing to do with conning people or cheating them.
  • - Ian

Money For You!


Sell ACR places and earn money! More details.

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Want my Cold Reading book?

Cover of cold reading book

You can order it from my other website.

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I trained the FBI!

FBI Coin

It's true! I was hired by the FBI. Story here...

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What students say!

Link to comments and videos

See videos and quotes from previous students!

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